I don’t believe in accidents. I believe we are where we are because of decisions in life, simple ones such as getting lost on your way to the office to heavier ones such as making the decision to take a stand and do things that take courage and are different from what most people would do. I believe these events in life lead us to where we are right now, this very second.

It’s no accident that I began to watch online videos of animal cruelty. It was the right time for me to make the decision to do something about it and make a change. Our family loves animals dearly. They are an integral part of our lives. One of the gifts that I want to leave to my children is that I “GOT LOUD” in saving the lives of innocent animals and I stood up for what I believe in. I want my daughters to never stay quiet, stand up for what they believe in and to never back down from the challenging paths in life.

Watching videos of animals being tortured and killed simply for their skins and furs made me sick to my stomach. I could not stop thinking about it then and now. I look at our pets and the happy, safe, loving lives they have, compared  to the hundreds of millions of animals that are being tortured and killed at this very moment, and it consumes me with sadness. From the day I saw those videos, my personal life and entire business changed.

My mission became to put an end to the killing of animals for all industries. My design firm, Dimare Design, became 100% vegan and I created the Certified Cruelty Free educational course and the trademark for products.

Certified Cruelty Free is truly about becoming a member of a powerful, passionate community with individuals on every continent that are dedicated to saving the lives of animals while growing their businesses & furthering their success. We all work together in reaching the 180 million socially conscious consumers. That’s what Certified Cruelty Free is all about and I’m proud of that.

When I opened my eyes to the atrocities that are occurring every second worldwide to innocent animals, I had no choice but to change the direction of my life and business. I created Certified Cruelty Free for others, so they too, can learn, build awareness and bring about positive change for animals, themselves and their profession.
— Deborah Rosenberg, Founder