Logo License Guidelines:

  1. The duration of the trademarked “Certified Cruelty Free” course and “Certified Cruelty Free Approved” products logos are 12 months and must be renewed yearly. It is how we ensure that our licensees are in keeping with our standards and requirements. However, renewals will be at a discounted rate. 

  2. The licensed “Certified Cruelty Free” & “Certified Cruelty Free Approved” logo may be used on all company literature, ads, in store use, displays, websites and social media.

  3. Certified Cruelty Free and Certified Cruelty Free Approved artwork is provided in a .gif, .tif, .jpeg or .png format. 

  4. The Logos are permitted to be displayed on packaging of Certified Cruelty Free Approved Products, websites and ads, as long as the company’s products have met the requirements to be Certified Cruelty Free Approved.

  5. The logos can be licensed for single or all products within your company. However, each product must meet the Certified Cruelty Free Approved standards and requirements.  Upon approval, your company will receive the licensing rights to use the "Certified Cruelty Free Approved" logo. Fees to license the logos are based solely on company's gross annual sales. There are no additional fees to acquire additional logos for your company's use once approved.

  6. The logos must appear exactly as original design without any changes. The logos must remain in proportion and not distorted, retain all artwork and all words. The appearance must be the same. Only the Certified Cruelty Free and Certified Cruelty Free Approved graphic design of the logos may be used.  

  7. The logos can be in any color as long as they are visible.

  8. Without written permission and approval, no other website, publication, domain, service, product or the like may use the logos or names “Certified Cruelty Free and Certified Cruelty Free Approved. The logos may not be duplicated or imitated by another company for design.

  9. The Certified Cruelty Free and Certified Cruelty Free Approved trademark is the property of Certified Cruelty Free/DiMare Design and may be revoked for non payment of licensing fee, failure to conform to the Certified Cruelty Free agreement and misuse of the logos trademark.

  10. If, for any reason, the logos are used mistakenly on uncertified products and/or companies, Certified Cruelty Free must be immediately notified by the company. The incorrect labels must be removed and if labels are in the market place, the company must  post the error on all marketing material, websites and ads.


The following will will result in loss of using the logos and voiding of the contract:

  1. Licensing fee non-payment.

  2. Misuse of the logos.

  3. Not conforming to the certifications agreement.

  4. Certified Cruelty Free reserves the right to penalize a company violating the agreement by misuse of the trademarks and/or providing false or misleading information about their products.

  5. The Licensing fee for Certified Cruelty Free Approved logo is determined by the company’s annual revenue. Certified Cruelty Free will gladly sign an NDA.

  6. Contact us if your company is interested in certifying one or multiple products for Certified Cruelty Free Approved licensing. We will send you appropriate applications to be completed.