Does registering for the trademark mean my company has to transition to only offering cruelty free/vegan products or services?

No! Registering for the trademark does not mean that your company needs to transition to only offering 100% cruelty-free products or specialties. AT LEAST ONE of your products from your inventory must be cruelty free/vegan. If you are a service business, your company can offer cruelty free/vegan services IN ADDITION to your existing services.


What does the Certified Cruelty Free trademark signify? 

 The trademark signifies that certain products or specialty services do not originate from any living creature. You can register for the trademarked badge by clicking here.


Is registering the trademark a one-time fee?

Yes! You only pay the trademark fee once. Within the first year of registering, we will promote your business as a complimentary service. After the first year, we may continue to promote your brand for  a fee of $100/year.


What is an example of a service business?

A service business is a company that provides a service such as an interior designer, aesthetician, and architect, to name a few.


How would a service business benefit from registering the trademark?

A service business such as in interior designer or aesthetician, for example, would benefit from the trademark by showing customer's that you offer vegan/cruelty free services IN ADDITION to your existing services. Example; as an interior designer you offer faux silk rugs in addition to real silk or a makeup artist offers makeovers with cruelty free makeup as an option. 


How will registering for the trademark benefit my business?

  • The Certified Cruelty Free Approved trademark is a globally recognized symbol that will connect customers to your business.

  • Consumers are more likely to buy a product that indicates it does not harm animals. Seals and trademarks convey trust and confidence when consumers are seeking cruelty free products.

  • Consumer confidence transpires into increased sales.

  • Surveys strongly suggest that there is a staggering increase in the number of consumers worldwide purchasing cruelty free vs. non cruelty free products, strictly for humane reasons.

  • You will become a cruelty free leader in your industry.

  • Millennials focus on saving the environment for future generations. Millennials have a strong sense of social and ethical responsibility. Millennials are your future customer base.

  • Technology and social media are bringing profound awareness to animal abuse. Consumers are becoming more passionate about ethical choices.

  • Joining the Certified Cruelty Free community will connect you and your company to the growing market of 180 million conscious consumers in the United States alone.

  • will promote all Certified Cruelty Free Approved companies and service businesses. You will be featured on our website database, resource guide, blog, e-mail newsletters and all our social media outlets. Your success in becoming a Certified Cruelty Free leader in your industry is part of our mission. We will do everything we can to help you achieve that goal.